Journey of wedding industry – Kolkata’s POV

The wedding industry in Kolkata has been enjoying rapid growth in the recent past and is now among the most vibrant segments of the Kolkata economy.

Kolkata as a wedding hub now encompasses and includes both the refined and flowy touch of the classical Indian weddings and chic and shimmering facades of luxury today. The following points explain growth of this industry, impact of Bollywood Style wedding, Social Networking Sites, the rich cultural wedding tradition of Kolkata, and abundance of skilled wedding service providers.

The Matrimony or wedding industry in the recent years has emerged as one of the fast growing industries in Kolkata which forms a major chunk of the city’s economy. Kolkata ‘s weddings are a perfect mix of royal vintage style and luxurious contemporary style, making it a one stop shop for all your requirements.

There are variety of reasons behind this growth ranging from the Bollywood style weddings, trends shared on social networking sites, rich culture of Kolkata, a talented group of wedding service professionals etc Cultural identity and Diversity

The following are the stated importance towards the Kolkata’s wedding industry;

The diverse and cultural city of Kolkata is very influential towards its wedding industry. Kolkata is also known as the cultural capital of India and many community residents have diverse wedding expectations and customs. This has greatly increased the need of personalized services to now negotiate wedding planning services that respect the cultural difference in theme and practices. The Bengali wedding, Marwari wedding, Bihari wedding, and even the inter-culture wedding are well understood by the various agencies, decorators, and caterers of Kolkata.

Development of the Concept of Destination Wedding in Kolkata With accessible city locations, architectural brilliance, and nostalgic appeal, landmarks like those in Kolkata – the Victoria Memorial, Rajbari properties for the NRIs visiting India, palatial hotels such as ITC Royal Bengal, Oberoi Grand and others, have emerged favourite venues for wedding events. Heritage with luxury is something that gives a new look for the couple and the city creates this feel with historical beauty. Moreover, other beautiful places like Sundarbans and the Temple city of Bishnupur are also great shooting points for destination weddings and have uplifted this industry more when the local as well as the interstate clients prefer to go for weddings in Kolkata.

Impact of Social Media in particular and Bollywood in GeneralIn the world of wedding trends social media and Bollywood have a very important role to play. Today wedding celebration has become grand and luxurious especially encouraged by the social networks such like Instagram and Pinterest.This means that Indian cities of yesterday like Rajbari properties and Kolkata have transformed into significant locations for holding weddings and other wedding-related events in the heritage sites like Victoria Memorial, palatial hotels such as the ITC Royal Bengal, and Oberoi Grand. Southend City’s historic look, bringing the ancient feel of Britain with luxury hospitality, the couples get to enjoy their holidays in a setting that is both traditional and contemporary. Further, there are more places of tourist interest such as Sundarbans and the temples of Bishnupur that enhance the prospects of destination weddings and have boosted the industry wherein both domestic as well as inter-state clientele is preferring Kolkata for weddings.

Social Media and Bollywood

Social media platforms and Glamor of Bollywood have played a major role in setting trends for most of the weddings. The accounts of numerous influencers, bloggers, and users on Instagram and Pinterest have turned into magnificent and luxurious weddings.